Social Demographic And Target Audience

Social-demographic

Social-demographic is a term used by the media industry used to categorize consumers by ‘social class’. Social-demographic is used by companies when deciding on the target social class to sell their product to.

 social-demographic refers to 6 classes by labeling them A-E. These are:

A - Upper middle class
B - Middle class
C1 - Lower middle class

C2 - Skilled working class
D - Working class
E - Those at the lowest level of subsistence

Target Audience
When creating a product for an audience to consume it is vital to consider the target audience especially when it comes to advertising.When deciding on a target audience the things that need to be considered are:
 1) gender                                          
2) social class
3) age
4) location

Age
age is particularly important when considering advertisement as younger people are more technological and frequently use social networking sites/ the internet. If a company is targeting young people they are more likely to advertise online using websites such as youtube, Facebook, twitter and tumblr. Older people are less likely to access social networking sites often and are more likely to see ads on TV, newspapers and the radio.

 

Another thing a production company has to think about is content of films. In the UK the British Board Of Film Classification decides on the age classification of films. This is an important thing to think about when considering target audience as if your target audience is for under 15's then language and violence would need to be carefully used as if to much violence/bad language is used then the film is at risk at being classified with a high rating than the target audience.

   

When classifying a film the BBFC have to consider theme, context, drugs, discrimination, imitable behavior, language, sex, nudity and violence.

Die Hard

In the late 1980s the first in the Die Hard series was created. However when the BBFC tried to classified the film they noticed a number of potential classification issues. Sex, nudity, drug use and violence all appeared throughout the film.Although the sex and nudity featured in this film was limited and was containable at certificate 15 in 1988 the violence was considered as being to extreme to be rated 15.

20 years later, in 2008 the film was re examined by the BBFC and was rated a 15 as the guidelines had changed drastically.