An ident is a logo/image that represents production company. Idents are alsways located at the very begining of the film and never vary from film to film; a production company always uses the same ident. The same ident is used as the audience recognize it as a trademark.
Examples of well known idents
Dreamworks
Walt Disney
Universal Studios
Paramount Pictures
Warner Bros. Pictures
Metro Golydwyn Mayer
Spyglass Entertainment
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